Consumer goods & distribution
Demand forecasting for a distributor
Planners rebuild spreadsheets every week and stock-outs still surprise them.
Approach- Land SAP and point-of-sale data in a governed lakehouse
- Baseline current forecast error
- Add a forecasting model with a planner override
What we measureForecast error against baseline, stock-outs, inventory days.
Manufacturing & services
One version of the truth for SAP Business One
Five reports show five different revenue numbers, and month-end takes days.
Approach- Extract Business One data on a schedule
- Build one semantic model with agreed metric definitions
- Publish certified dashboards in Power BI
What we measureTime to close, report reconciliation effort, dashboard adoption.
B2B and consumer brands
Marketing measurement tied to revenue
Ad platforms and the CRM disagree about what worked.
Approach- Clean GA4 events and consent handling
- Export GA4 to BigQuery and join CRM revenue
- Report cost per qualified lead and pipeline by channel
What we measureCost per qualified lead, pipeline by channel, lead-to-opportunity rate.
Retail & e-commerce
A VTEX store connected to the ERP
Stock and prices drift between the store and the ERP, causing oversells.
Approach- Map products, stock, prices and orders
- Build resilient sync with retry and alerting
- Add monitoring dashboards for order flow
What we measureOversells, order sync latency, manual corrections.
Finance operations
An invoice-processing agent with human review
Accounts payable re-keys invoice data and chases exceptions by email.
Approach- Extract fields and match to purchase orders in the ERP
- Route exceptions to a review queue
- Log every action for audit
What we measureTouchless rate, exception rate, cycle time.
Product launches
An integrated launch campaign
Brand, media and CRM teams run separate plans with separate numbers.
Approach- One brief, one concept, one measurement plan
- Creative and media built together
- CRM nurture that picks up where ads stop
What we measureCost per lead, lead-to-opportunity rate, brand search lift.