Trustworthy marketing measurement: clean events, real attribution, and one place where spend, pipeline and revenue meet.
GA4 and Google Tag Manager implementation and audits
Server-side tagging and consent-mode aware measurement
GA4 to BigQuery export, modeled attribution and cohort analysis
Looker Studio and Looker executive dashboards
Joining ad platforms, CRM and ERP revenue in one model
Yes. A GA4 audit covers event design, conversions, cross-domain and consent handling, data quality and BigQuery export, and ends with a prioritized fix list.
BigQuery removes sampling limits, keeps raw event history, and lets you join web behavior with CRM and revenue data for real attribution.
A 45-minute working session, no slides.